From a recent report from re-sources, packaging perceptions do matter a great deal when sealing a deal with consumers. In other words the type of packaging can make or break a sale. A few years again, it didn’t matter so much, as the focus was mostly on convenience and product protection. Nowaday we have to had a layer of sustainability into the mix.
It’s important to remove any friction that may exist between the product and the packaging. Meaning, that the consumers shouldn’t have to chose between a good beauty product and damaging the earth.
In a world increasingly aware of environmental sustainability, mPackting, a company specializing in pioneering beauty packaging solutions, is charting a path towards a greener cosmetic industry future. mPackting’s latest offering is a sleek and sustainable lipstick line, perfectly blending the allure of mBlack™ with the natural charm of wood.Read More
What are consumers expecting from their beauty products, and their packaging more precisely. Packaging being the visible part of the iceberg, when it comes to cosmetics it can make or break a sale of a beauty product. Developing and releasing sustainable cosmetics packaging is paramount to ensure a friction-free purchase journey.Read More
Ever wondered what’s happening in the process of packaging design and manufacturing?
Here is a glimpse of how we make it at mPackting, to offer insights into the packaging design process, from concept to execution, and how it influences a product's success.
Further to a recent article published by re-sources (the reference platform for sustainability and beauty news), ten trends have been identified when it comes to sustainability and beauty.Read More
In today's fiercely competitive market, businesses must stand out and capture consumers' attention to succeed. While branding strategies often concentrate on brand image and design, one critical aspect that should not be overlooked is packaging design. The packaging material itself can be a powerful tool to convey the brand's story and create a lasting impression on consumers. In this article, we will explore how to leverage design to communicate compelling narratives and captivate the target audience.Read More
In the face of escalating concerns about climate change and the need to reduce greenhouse gas emissions, finding innovative ways to mitigate the levels of carbon dioxide (CO2) in the atmosphere has become paramount. While efforts to decrease emissions are crucial, an equally essential approach lies in capturing and storing CO2 instead of releasing it into the atmosphere. mBlack is the compound material that stocks CO2 in the long term.Read More
Packaging for beauty products is complex and the design journey starts with materials. Depending on the application and the market standards, meaning the level of technicity of specific products, a brand may be limited to certain options or may want to explore different routes.Read More
We don’t know if you have identified this market trend yet, but charcoal is making its entry into all beauty care areas. “The detoxifying ingredient is breaking out of oral care and skin care and moving into ingestible,” explains Emily Burns on WWD.Read More
Lipstick tends to be less recyclable because of its physical nature and the mix of materials and decorations that typically characterize them. We believe that our responsibility is to make this product easily recyclable and of course refillable to drastically reduce its carbon footprint and make it more sustainable overall.Read More
mPackting uses low carbon materials to make beauty packaging solutions. What does it mean and what are the benefits of some of these materials?Read More
Important aspects to consider when choosing the supplier of your next eco-friendly cosmetic packaging. mPackting’s thoughts about this.Read More
mPackting bets on low carbon materials for its standard range and custom offer of eco-friendly beauty packaging solutions.Read More
Our packaging is artfully crafted. Even if used only once (not refilled), it is still an eco-responsible option because it is made with durable materials that are meant to have a lower carbon impact on the planet.Read More
mPackting developed a 100% bio-based, compostable material called mBlack™ made from its own upcycled wood waste, that can replace traditional plastics in various applications.Read More
mPackting offers Design for Manufacturing (DFM) services to design products with the goal of producing them at the lowest possible cost without compromising their performance.Read More